our history

In 1975, almost 50 years ago, Hårologi began manufacturing products for Swedish hairdressers. A hairdresser, Dietmar Plainer, known in the hairdressing world for his work with Pivot Point and his work in training hairdressers, realized that the products they were working with were not of the quality expected. In addition, at that time there was no law on content declaration on products, which meant that you had no information about or what the products contained. Dietmar wanted to change this and started developing products with significantly higher requirements.

On all products you would see:

· A content declaration, INCI (which today is a requirement)
· pH value of the product (important for healthy hair and scalp)
· Ingredients that are in line with the structure of the hair and skin

It was also important to use high-quality natural ingredients that would be environmentally friendly, biodegradable and not tested on animals.

With his extensive experience as a hairdresser, Dietmar knew that hair is personal and as individual as a fingerprint. This insight created the idea that the products could also be individualized and adapted to each person's unique needs, which is something that still distinguishes Hårologi today.

With Hårologi you get honest products carefully produced in Sweden.

D. Plainer was born in Mattighofen in Austria. His background is as a hairdresser and already at the age of 18 he traveled to Belgium, England and France. As a 20-year-old, he worked for one of the big cosmetics companies and had the whole world as his workplace.

He also came into contact with Pivot Point and Leo Passage, something that changed his perception of the profession and became the beginning of his little dream: hairdressing teacher. Of course, he could not be a teacher of only a few students, so again Europe and especially Scandinavia became his classroom.

During his many travels around the world, he saw how suppliers of cosmetic products did not take knowledge and information about their products seriously. The products had no form of content declaration and when asked, the answer was usually that it was a product secret. The truth was rather that they did not want to say anything about the products, because they were often not in line with the structure of the hair and skin.

At the same time, many of the suppliers saw knowledge as a problem, the more the hairdresser knew, the more difficult questions and requirements for the products they would come up with. And not least, hairdressers were bad salespeople, that was something everyone knew!? So why talk to the hairdresser about the content declaration, they didn't even understand how to sell products to a customer who sat in the hairdresser's chair for at least half an hour. However, it was more advisable to keep the hairdresser at a stage where the suppliers with their traditional sellers could control what was to be sold and in what way it was to be done.

D. Plainer was incredibly tired of this devaluation of a professional group he was proud to belong to. He was a proud craftsman who knew his trade, of course it was great that the profession had ever-changing fashions, and the Pivot Point knowledge of cutting, curling and perming techniques made him an even better hairdresser. Why wouldn't knowledge of the body and the physiological and chemical composition of hair also make him and his colleagues even better hairdressers?

Wouldn't the knowledge make the hairdresser even more confident and proud? Maybe then the hairdresser would also recommend products to their customers, because they knew what they were selling and why?

The answer was a resounding YES. Therefore, and as a result of his basic desire for hairdressers to increase their status and be able to charge more for their services, in 1975 he started what would become a small revolution for hairdressers in Scandinavia. Dietmar Plainer started HAIROLOGY. The "doctrine of the hair" would make the hairdresser an expert on hair, skin and nutrition; HAIROLOGY was thus born.